Minnesota Asphalt Pavement Association, of New Brighton, Minn., is a finalist of a 2014 Outstanding Website Award. The association was recognized Monday, July 13, at a ceremony recognizing the Operational Excellence Award recipients during the NAPA Midyear Meeting in Denver.
“Through the creation of five Operational Excellence Award categories: Asphalt Operations Safety Innovation, Community Involvement, Ecological, Outstanding Brochure, and Outstanding Website; the Awards Committee established a blueprint for excellence — detailing the aspects that make for successful businesses,” stated Jim Mitchell, Chairman of the Awards Committee.
The Outstanding Website Award recognizes website designs that promote the use of asphalt and the asphalt pavement industry. Websites are judged on the use of industry messages and efforts to educate the general public about the asphalt pavement industry.
Minnesota Asphalt Pavement Association (MAPA) gave its website, AsphaltIsBest.com, a fresh, new look this past year to include a new members-only page, links to social media sites, and the ability to view the website on smartphones and tablets.
The website, which offers users information on the basics of asphalt pavement, specifications, new technologies, and a pavement design guide, had not been updated in close to 10 years. MAPA wanted a more cohesive way to serve its target audience, which includes agencies, industry, academia, consultants, the general public, and MAPA members.
Users can now search more easily and quickly for a contractor, educator, or company, which in turn adds improved time management and potential financial savings in weeding through the minutiae of website offerings.
The members-only page proved to be a huge hit, Jill M. Thomas, professional engineer and MAPA Executive Director, said. With more than 120 members logged on to this page alone. “I think about 40 percent of the website’s clicks go right to the member listing to find a contractor or association,” Thomas said.
The MAPA member login page also offers a spot for members to internally contact each other “and promote what’s going on with them and their company,” Thomas said. MAPA committee meeting minutes are also posted on the members-only page.
Other updated features to the site include ways to sign up for training, seminars, or classes. Users can register for MAPA’s frequent “Lunch & Learns,” a free service provided over the lunchtime hour in which consultants are kept up-to-date on new asphalt technology or specifications.
In addition to its links to Facebook, LinkedIn, Twitter, and Google Maps, the site has a resources page with engineering, economics, and environment tabs, with related material such as recycling asphalt, warm-mix asphalt, life-cycle cost analysis, and porous pavement. Information on a new MAPA scholarship is also posted on the website, along with a calendar of events.