MAPA Strategic Plan

The MAPA Mission:

To Be Leaders Within The Transportation Industry, Serving MAPA Members To The Benefit Of Their Customers


Our Core Values in Conducting Business Are:

  • Integrity
  • Quality
  • Leadership
  • Social Responsibility
  • Product Sustainability

Overview of MAPA Goals:

  1. Membership
  2. Highway Funding
  3. Quality Improvement
  4. Market Development
  5. Sustainability
  6. Environmental Stewardship





Goal 1, Membership:

Grow and maintain a strong MAPA membership to enhance success in the asphalt pavement industry.


  • Encourage and increase the informed participation of MAPA members and committees to improve the industry’s influence.
  • Communicate with members on issues of importance to the industry.
  • Use MAPA committees and staff to implement strategies to accomplish goals.
  • Pool and share expertise to the benefit of members.


Goal 2, Highway Funding:

Work with others to encourage and promote pavement neutrality in the responsible funding for highways and the prudent use of these funds.


  • Continue to partner with agencies and associations to increase highway funding.
  • Encourage member participation in contacting local representatives regarding funding issues.
  • Board members attend transportation legislation sessions. Promote RAP and savings potential.
  • Request annual meetings with state political leadership.
  • Promote meet-and-greets with legislators and local government officials.
  • Seek participation and involvement in planning, selection, and appropriation processes.
  • Support privatization of appropriate publicly owned facilities.


Goal 3, Quality Improvement:

Continue to improve and maintain the high level of performance of Asphalt Pavements.


  • Continue to provide continuity in effective training and asphalt pavement education to members and external partners.
  • Apply new technologies, methods, and specifications that are proven to be effective.
  • Continue to partner with agencies and associations in an effort to improve specifications and processes and promote common goals.
  • Collaborate with MnDOT, agencies and other specifiers to increase MAPA’s participation in preliminary designs, via the provision of construction experience.
  • Continue to build better relationships and trust with MnDOT and other external partners. Work together to promote mutual success (e.g., via field training and “spend a day” sessions).


Goal 4, Market Development:

Promote and expand the use of asphalt pavements.


  • Develop a marketing committee and plan.
  • Develop promotional materials.
  • Continue to build professional relationships with specifiers and key decision makers.
  • Communicate best practices for specifications at local seminars and training sessions (especially local government units and private designs).
  • Continually update and maintain internet and social media outlets that inform end users of asphalt pavement benefits/uses.
  • Utilize applicable products and services provided by NAPA, APA, and regional organizations.
  • Use life cycle costing and life cycle assessment concepts as tools in marketing asphalt pavements through education and seminars. Create opportunities for alternative bid initiatives on PCC projects and others.
  • Educate specifiers and decision makers on asphalt pavement benefits.


Goal 5, Sustainability:

Promote asphalt pavement as the sustainable pavement material of choice.


  • Communicate the sustainable attributes of asphalt pavement including 100% recyclability, warm mix asphalt, porous asphalt pavement, perpetual pavement, and other innovative technologies to specifiers and decision makers.
  • Work with other organizations to educate the public, decision makers, and agencies regarding the importance of preserving the availability of aggregate reserves.
  • Collaborate with NAPA, APA, and regional organizations to develop educational materials regarding the sustainable attributes of asphalt pavements.


Goal 6, Environmental Stewardship:

Continue to maintain and improve our standing as an environmentally responsible industry.


  • Provide statewide recognition of environmental success stories of our members.
  • Provide information that will assist members involved in site and zoning issues.
  • Offer development and training in best management practices.
  • Use Environmental Committee to work with government agencies (e.g., MPCA, Army Corps, and DNR) to reduce risk with regard to air and water regulations.
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