The two day conference focused on various national issues that the asphalt industry faces as well as ways to promote asphalt pavements on a state level.
The first day of the conference was comprised of topics from a national perspective. NAPA discussed legislative updates, Wold of Asphalt, OSHA’s Silica Rule, Eurasphalt, GTM Program, Market Research and PEC updates. A main focus from a global perspective at Eurasphalt that is held every 4 years is sustainability & durability.
The Asphalt Pavement Alliance presented updates on their drivability marketing campaign. There are several prepared deliverables that state associations can use to market asphalt pavements. These include print ads, infographics, factsheets, presentations, social media and videos. Future focus will be on performance and quality.
Iowa’s DOT presented on various initiatives in their state. E-Ticketing has been used on trial projects with success. Click here to read an article on Iowa’s E-Ticketing.
The second day of the conference focused on state association issues. Workforce growth and leadership development is a topic that many states agreed had concerns. Various states discussed their membership initiative for obtaining younger workers to go into the asphalt industry. Some efforts included:
- High school career fairs
- Social media campaigns
- Membership Training
There was general concern from the SAPA’s about the dry mixes across the nation. Some states have seen premature failures.
Brandon Brever, Associate Director